Photography
Aircraft, operational, event, people, promotional and milestone imagery.
TheGroundCrew · Primary brand
Aviation media built around the story worth seeing.
TheGroundCrew is our primary aviation media brand, covering airlines, airports, defence aviation, airshows, operations, route launches, inaugural flights and aviation-linked events for an audience of more than 29,000 followers across Facebook and Instagram.
29,000+TheGroundCrew followersFacebook + Instagram
Snap & Capture Media · Subsidiary brand
A separate home for stories beyond aviation.
Snap & Capture Media is our subsidiary events and broader media brand. It covers non-aviation events, community occasions, festivals, commercial work and other stories that do not naturally belong on TheGroundCrew. If aviation is meaningfully part of an event — including aircraft participation, a celebratory flying display, airport activity or an aviation milestone — that coverage remains with TheGroundCrew.
SubsidiarySnap & Capture Media
Partnership services
What we can provide.
A partnership can be built around one service or a combination of coverage, deliverables and publishing support depending on the project.
Video & social
Short-form video, reels, cinematic edits and platform-ready social content.
Event coverage
Arrivals, displays, atmosphere, people, milestones and the wider event story.
Partnership integration
Brand, sponsor or campaign integration designed to fit naturally with the coverage.
Licensing
Existing or newly captured imagery supplied for organisational, editorial and promotional use.
Custom opportunities
Practical partnerships shaped around the organisation, event and audience.
Launch & inaugural coverage
Route launches, first flights, new fleet arrivals, openings and milestone moments.
Content packs
Curated photo and video selections for websites, social media, press and internal use.
Rapid-turnaround selects
Same-day or event-day priority imagery where timing and access make it practical.
Behind-the-scenes coverage
People, preparation, operations and moments audiences would not normally see.
Publishing through our brands
Approved coverage can be shared through TheGroundCrew or Snap & Capture Media where appropriate to the subject.
Campaign & recap assets
Pre-event promotion, event-day content and post-event recap material for continued use.
Reach & audience
Two brands. Two audiences. One media team.
TheGroundCrew brings the established aviation audience; Snap & Capture Media extends the same team into broader events and commercial coverage.
Across Facebook and Instagram, focused on airlines, airports, defence aviation, airshows and regional aviation.
Across Facebook and Instagram, focused on broader events, community stories and commercial coverage.
Coverage is published through the brand that best matches the subject and audience.
Audience and campaign analytics can be discussed as part of a partnership.
Past experience
Trusted across aviation and events.
Our experience includes commissioned, supported, accredited and independently captured coverage across aviation and events.
Organisations we've worked with
Newcastle AirportFlyPelicanVirgin AustraliaAlliance AirlinesRFDSCareFlightRAAFCanberra AirportPaul Bennet AirshowsNova CruisesOceania Ground ForceHunter Warbirds
Newcastle Airport
Route launches & inaugural flights
Engaged coverage around new services, first flights and airport milestones.
FlyPelican
Fleet, route & onboard experiences
Supported coverage including fleet milestones, inaugurals and aviation events.
Defence & airshows
Accredited and spectator coverage
Airshows, flying displays, operational activity and aviation events across Australia.
Partnership enquiries
Have a project, event or story in mind?
Tell us what you are planning and what you need captured or delivered.